Cuckoldry
Pippo Ritorna on the pornographic market in Italy in 2025-2026 (Facebook)
The pornographic market in Italy in 2025-2026 confirms our country as one of the top consumers globally. Italy steadily occupies the 8th place in the world for traffic volume and the 5th place for average time spent on sites, with an average of 10 minutes and 23 seconds per session.
Here are the detailed data on the gender division and content preferences in the Italian context.
1. Audience Composition and Behavior
Despite the gender gap remains marked, the growth of the female quota is a sign of a "normalization" of consumption.
Men (71%): They represent the vast majority of users. Their consumption is more frequent and often geared towards rapid and visual friction.
Women (29%): A steadily growing percentage (it was 24% in 2015). Italian women show a tendency to slightly longer sessions and a greater attention to the narrative quality of the content.
Devices: The smartphone dominates the Italian market (over 80% of the access), followed by consoles (PS5 leading for gaming navigation) and tablets.
2. Favorite Types of Pornography (Italy 2025)
Italian users' research shows clear differences in the "Top" categories for gender:
Category Preference Italian Men Preference Italian Women
Top 1 Hentai / Japanese Lesbian
Top 2 Milf Female Friendly / Romance
Top 3 Teen (Simulation) Ebony / Anal
Trend 2025/26 AI Generated Content BDSM / Rough
Men: In Italy there is an explosion for the Hentai category, which mainly attracts the age groups of 18-34. Italian market classics like categories related to maturity (Milf) and simulated “taboo” relationships remain strong.
Women: The Lesbian category remains the most sought after by the Italian female audience, followed by content described as "Female Friendly", which emphasizes more on the pleasure of a woman and emotional involvement. It's interesting to note how Italian women search for BDSM content with a proportionally higher frequency than men.
3. Emerging Trends and New Rules
2026 marks a fundamental turning point for the Italian market due to two factors:
Age Verification: From February 1, 2026, Italy has become obligatory for more strict age verification systems (even for sites based abroad). Initial data suggests an initial drop in “casual” and unrecorded traffic, leading users to paid or login-requiring platforms (like OnlyFans).
Artificial Intelligence: In 2025-2026 Italy is among the countries with the fastest growth in the search for "AI Porn" or "Deepfake" content linked to virtual creators, a trend that is further fragmenting traditional categories.
Sexuality and Wellness: According to the Census 2025 report, pornography consumption in Italy is increasingly experienced as a tool of individual or couples exploration, integrated into the concept of personal wellness, partially reducing social stigma.
4. Rush hour
Traffic in Italy is not uniform during the day:
The peak is recorded between 23:00 and 01:00.
A slight secondary peak can be seen during the lunch break (13:00 - 14:00), mainly from smartphones.
In Italy, the Cuckold category (referring to the excitement in seeing your partner with another person) is one of the most clicked and discussed, with very different dynamics between men and women.
According to data updated to 2025, Italy is one of the European countries where this term appears most frequently in search engines, often associated with concepts of "transition of pairs" and "exchange".
1. Research Statistics and Gender Difference
The curiosity about cuckolding in Italy is not equally distributed, neither by volume nor by reason:
Men (About 82% of the research for the term): For the Italian male audience, "cuckoldry" is a well-established fetish. It is often related to an element of erotic humiliation or the figure of the "Bull" (the man who intervenes in the relationship). Italian men are actively searching for videos that emphasize the physical superiority of the other man.
Women (about 18% of term searches): Although direct searches are numerically lower, the data is growing +12% compared to 2024 Italian women tend to look for variants less related to humiliation and more focused on the "Cuckquean" (the female equivalent, where the woman looks at her partner with another) or the pleasure of consensual sharing.
2. The Shades of the Italian Market
In Italy, the research of this category is divided into three main subgenres:
Subcategory Target Prevailing Features in Italy
Cuckold Classic Men (35-55 years old) Focus on the humiliation of the husband and dominance of the "Bull".
Hotwife Couples / Men Emphasis on the beauty of the wife seducing other men with the husband's consent (less focused on humiliation).
Cuckquean Women / Couples On the rise in 2025; the woman is observing the male partner with another woman.
3. Why is it so popular in Italy?
Analysts and sociologists of the sector (Censis data and specialized portals 2025) indicate some cultural factors specific to the Italian market:
Breaking the Traditional Taboo: In a culture historically tied to the concept of "honor" and loyalty, cuckolding represents the supreme transition, making it more psychologically exciting.
Couples Exploration: In 2025, there will be an increase in consumption of these contents “in pairs”. Many Italian couples use these videos as "preparation" or mental tests for royal swapping practices.
The 'Voyerismo' effect: The average Italian shows a high proposition for voyeuristic categories; cuckolding is seen as the most extreme and structured form of domestic voyeurism.
4. Geographical Distribution
Interestingly, searches for “Cuckold” in Italy are not uniform. In 2025, the regions with the highest volume of pro-capite research for this category are:
Lombardia
Lazio
Emilia-Romagna
This suggests a correlation between more densely populated urban areas (where social stigma is less and there is more openness to non-traditional lifestyles) and interest in this kind.
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